Either way, some players got a free Battlefront game, but the convoluted DLC scheme remained in place.ĮA is by now probably aware that they can only squeeze more negative press out of the first Battlefront, and with another Star Wars movie and Battlefront 2 releasing in a short while, it is now time to act all generous and a tad repentant with their DLC cash cow by giving it away for free. Star Wars has been a mess of merchandising and cross-promotion ever since George Lucas decided that he would rather be selling toys than making movies, so it isn't entirely clear which product is supposed to help promote which Star Wars product. Realising that sales probably won't be getting any better, and hoping for another free publicity pass, Battlefront was free for a EA and Origin Access subscribers back in December, for the release of Rogue One. The scam backfired a little, so the developer and publisher were stuck with a fractured playerbase and little motivation to fix the issue, probably because they were hoping to sell a few more season passes and/or DLC packs, rather than hold up their end of the games-as-service bargain. EA had of course planned ahead and had a season pass scheme set up as a contingency. Star Wars: Battlefront promptly broke some sales records riding on a tidal wave of hype, but customers soon realised that what they got was a weak Battlefield re-skin desperately in need of more content.
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